Richmond, VA ⎮ + 804-238-1476⎮ napperca1@gmail.com ⎮ linkedin.com/in/chynnanapper/⎮chynnanapper.com

Digital Marketing Professional

Leader with Expertise in Brand Strategy, Creative Content Development, and Advertising

Former healthcare professional transitioning into digital marketing and brand strategy with expertise in digital communications, marketing, and comprehensive strategic planning. Proven track-record of planning, coordinating, and executing successful strategic marketing and communications campaigns aligned to organizational objectives across an array of media platforms with a focus on providing custom solutions through market data and analysis. Deep technical expertise combined with an understanding of the importance of stakeholder management, and highly effective project management.

Core Competencies

PROFESSIONAL EXPERIENCE

VCU Health Systems 2019 – Present

Executive Assistant & Marketing Liaison (2022 – Present)

• Acted as an executive assistant and marketing specialist for a $2.4B academic medical center, collaborating with the marketing department to design customer-centric educational materials, resulting in a 30% increase in satisfaction.

• Spearheaded a marketing initiative to secure meal donations from the local community, facilitating our communications and outreach, and ensuring an average of 27 inpatient meals daily.

• Analyzed customer feedback to optimize hospital navigation, and developed user-friendly infographics for all entrances, improving access within the facility, and earning recognition for this initiative as the recipient of 2 service awards.

Customer Relation Liaison (2019 – 2022)

• Conducted 1,500+ customer engagement calls annually, efficiently managing communication across 200 specialties in 40+ locations and resolved all inquiries in < 48 hours.

• Managed unit supplies inventory for the nursing staff, including ordering, stocking, and organizing supplies, processing 6 orders per week on time and within the delivery schedule to minimize patient care delays.

Guest Services Associate (2019)

• Coordinated monthly schedules for 12 employees and supervised 2 volunteers per shift, ensuring efficient and seamless operations within the guest services team, and 100% staff satisfaction score.

• Processed 10 admission packets per shift, ensuring efficient patient flow and minimizing errors, resulting in a 10-minute average admission time for 2 inpatient units, and reducing wait times by 60%.

EDUCATION & TECHNICAL SKILLS

Master of Science in Business with a Concentration in Branding and Strategy (Expected 2024)

Virginia Commonwealth University

Bachelor of Arts in International Studies with a Minor in Business

Virginia Commonwealth University

Technical Skills: Google Analytics, Final Cut Pro, Adobe Suite, MRI Simmons-Catalyst, Talkwalker

Project Management

Cross-functional Leadership

Efficiency Improvements

Digital Strategy

Marketing & Advertising

Strategic Partnerships